McLuhan, M. (1997). Media research: technology, art, communication: Routledge. In many preliterate cultures the binding power of oral tradition is so strong that the eye is subservient to the ear. … In our society, however, to be real, a thing must be visible, and preferably constant” (39). ...
Continue reading ...McLuhan, M. (1997). Media research: technology, art, communication: Routledge. In The Electronic Age – The Age of Implosion, McLuhan discusses the idea that the explosion of the electronic age has actually created an implosion of our models of perception. This is to say that we are now ever-mor...
Continue reading ...McLuhan, M. (1997). Media research: technology, art, communication: Routledge. “The effect of media, like their “message,” is really in their form and not in their content” (10). “The spectator or reader must now be co-creator” (12). In Myth and Mass Media, McLuhan discusses lan...
Continue reading ...McLuhan, Marshall. 2003 (orig. 1962 & 1964). “Two Selections by Marshall McLuhan.” In The New Media Reader. Cambridge: MIT Press. Postman, Neil. 1992. “Invisible Technologies.” Technopoly. New York: Vintage Books. After reading these noted articles, I had the following two questions pose...
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