McLuhan, M. (1997). Media research: technology, art, communication: Routledge. “The effect of media, like their “message,” is really in their form and not in their content” (10). “The spectator or reader must now be co-creator” (12). In Myth and Mass Media, McLuhan discusses lan...
Continue reading ...Continuing the conversation on Residually Cyclical Styles (the cyclical nature of orality and literacy), I realize the next (or most recent) cycle. In Residually Cyclical Styles, I established–entirely based on Ong (OL, Chap. 3)– that early writing style was based on oral cultures; print was mo...
Continue reading ...Another aspect of digital orality style takes into consideration how meaning is established and to what extent grammar and syntax play into that. “Chirographic structures look more to syntactics (organization of the discourse itself).... Written discourse develops more elaborate and fixed gramma...
Continue reading ...This is sort of a continuation of yesterday’s discussion on residual styles following the transition from oral to literary and then on to (not back to) a new orality. When considering the ways in which we organize our speeches, podcasts, etc., are there identifiable styles and inspirations? There ...
Continue reading ...Writing was initially affected by orality. That is, it was formulaic and worked to convey the story or message through such formulas as rhythm, repetition, structured organization, etc. This is a sort of residual orality that manifested in the literary style. Eventually, writing became more flowing ...
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