McLuhan, M. (1968). The gutenberg galaxy: The making of typographic man: Toronto: University of Toronto Press, 1968. This text, obviously enough by title, largely addresses the effect of the Gutenberg press on both oral and chirograph communication. There is much to this that will be of use to me a...
Continue reading ...McLuhan, Marshall. Understanding Media: The Extensions of Man. 1st MIT Press ed. Cambridge, Mass.: MIT Press, 1994. In this chapter, McLuhan begins by noting that movies, which for the purposes of this post only certain aspects refer also to video, merges the mechanical and the organic in a spe...
Continue reading ...McLuhan, Marshall. Understanding Media: The Extensions of Man. 1st MIT Press ed. Cambridge, Mass.: MIT Press, 1994. “Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement”...
Continue reading ...McLuhan, M. (1997). Media research: technology, art, communication: Routledge. As Narcissus fell in love with an outering (projection, extension) of himself, man seems invariably to fall in love with the newest gadget or gimmick that is merely an extension of his own body” (121). McLuhan does ...
Continue reading ...“From the development of phonetic script until the invention of the electric telegraph human technology had tended strongly toward the furtherance of detachment and objectivity, detribalization and individuality. Electric circuitry has quite the contrary effect. It involves in depth. It merges the...
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