I’m GoDaddy’s Brand Writing Manager/Copy Director, where I shape and evolve the brand writing voice & tone and head up an über-creative writing team that delivers spot-on brand copy for multiple products and platforms. I also keep a toe in academia, having instructed collegiate web writing courses since 2003.
I’m into writing stories/poetry/fiction, electronic music, antique typewriters, 1920s – 70s blues, running, classic British motorbikes, ink, and literature.
People management: managing, mentoring, and motivating Doctor of Philosophy in technical communication and rhetoric 20 years’ collegiate instruction: multimedia writing and web authoring 20 years’ in industry: brand, UX, and instructional content direction and creation Content design: inspiring/defining/articulating/delivering consistent, concise content
Texas Tech University – Lubbock, Texas 2012 – Doctor of Philosophy, Technical Communication and Rhetoric Arizona State University – Tempe, Arizona 2003 – Post-Baccalaureate Certificate, Multimedia Writing and Technical Communication 2003 – Master of Arts, Religious Studies 1999 – Bachelor of Arts, Religious Studies, Minor in Anthropology
Manage, mentor, and inspire a team of writers who deliver dazzling marketing, FoS, social media, UX, video, and email copy, ensuring their messaging empowers, is in our brand voice, and always sounds like GoDaddy. Provide creative direction, strategic collaboration, deliverables, and testing for writing across multiple channels. Shape and evolve brand writing by authoring the […]
Instructed 3,000+ students over 19 years in Principles of Web Authoring and Fundamentals of Writing for Digital Media. Taught students to apply web authoring techniques that drive CX for multiple web audiences, identify and solve usability issues, and plan and create content for the web.
Produced content strategy and UX content for Hosting, Website Builder, Mobile, and Email. Scripted, recorded, and built instructional on-screen video tutorials (“Actioncasts”) and served as narrator. Created walkthrough guides and online tutorials to assist customers through more difficult flows. Established and maintained the UX department content style guide, alerting writers of each update. Wrote UX […]
Managed in-house and outsourced writers, supervising research and writing. Edited course scripts for content, style, and instructional integrity. Built instructional content outlines for web-based courseware. Interviewed subject matter experts and performed research to develop course content.
Researched and analyzed content from developers and engineers. Built elearning courses in an academic portal. Created documents for creating and tracking course creation and updates. Quality checked courses and made structural, grammatical, and aesthetic revisions. Trained and monitored team members via weekly assessments and quarterly reviews. Created policies, procedures, and canned responses for Client Services […]
Time's a super sweet and caring guy. He always picks up the tab for my food & drink and even cleans up my messes.
Via Twitter
Time is an excellent leader and the best supervisor I had at GoDaddy. He’s attentive to the creative writing team while still giving everyone the freedom of their own opinions. He’s empathetic and caring, while earning respect from his team, as opposed to demanding it. He leads by example, not fear. Time is the kind of leader who is intelligent, inspiring, and great at what he does, so his team strives to impress him. His style of leadership creates a great, welcoming work environment, so better creative work directly comes from his leadership. I’m happy I had the honor and privilege to learn from him
Via Twitter
Time's one cool cat, I tell ya. He gots chops galore... plus a bounty to spare. Time's writing influence is felt within the entire brand writing team and through the larger GoDaddy writing community. In addition to the highest level of craft Time upholds, he also improves the writing of not only those he works directly with but also writers in his orbit. Case in point, Time expertly guided one of his level 2 writers to a level 3 promotion at mid-year, both through the projects he assigned and the support he gave for the writer to be successful on them. Time’s writing and advice are sought after by folks throughout the company, and his dedication to lifting the level of writing everywhere at GoDaddy is shown by his tireless commitment to his work.
Via twitter