’bout me

Who i am

’bout me

Writer | Manager | Instructor

By day:


I’m GoDaddy’s Brand Writing Manager/Copy Director, where I shape and evolve the brand writing voice & tone and head up an über-creative writing team that delivers spot-on brand copy for multiple products and platforms. I also keep a toe in academia, having instructed collegiate web writing courses since 2003.

 

By night:


I’m into writing stories/poetry/fiction, electronic music, antique typewriters, 1920s – 70s blues, running, classic British motorbikes, ink, and literature.

Some facts

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Poems written
0
Vinyl collected
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Eye surgeries
Experience

My CV

Experience

    People management: managing, mentoring, and motivating         Doctor of Philosophy in technical communication and rhetoric 20 years’ collegiate instruction: multimedia writing and web authoring 20 years’ in industry: brand, UX, and instructional content direction and creation Content design: inspiring/defining/articulating/delivering consistent, concise content  

    Student

    • Doctorate
    • Masters
    • Bachelors

    Texas Tech University – Lubbock, Texas 2012 – Doctor of Philosophy, Technical Communication and Rhetoric Arizona State University – Tempe, Arizona 2003 – Post-Baccalaureate Certificate, Multimedia Writing and Technical Communication 2003 – Master of Arts, Religious Studies 1999 – Bachelor of Arts, Religious Studies, Minor in Anthropology

    Brand Writing Manager / Copy Director

    • Brand Writing
    • Editing
    • Content Management
    • People Management

    Manage, mentor, and inspire a team of writers who deliver dazzling marketing, FoS, social media, UX, video, and email copy, ensuring their messaging empowers, is in our brand voice, and always sounds like GoDaddy. Provide creative direction, strategic collaboration, deliverables, and testing for writing across multiple channels. Shape and evolve brand writing by authoring the […]

    Adjunct Faculty - Technical Communication Program

      Instructed 3,000+ students over 19 years in Principles of Web Authoring and Fundamentals of Writing for Digital Media. Taught students to apply web authoring techniques that drive CX for multiple web audiences, identify and solve usability issues, and plan and create content for the web.

      Senior UX Writer / Content Designer – User Experience Department

      • Content Design
      • UX/Tech Writing
      • Content Strategy
      • Instructional Design

      Produced content strategy and UX content for Hosting, Website Builder, Mobile, and Email. Scripted, recorded, and built instructional on-screen video tutorials (“Actioncasts”) and served as narrator. Created walkthrough guides and online tutorials to assist customers through more difficult flows. Established and maintained the UX department content style guide, alerting writers of each update. Wrote UX […]

      Managing Editor/Instructional Designer

        Managed in-house and outsourced writers, supervising research and writing. Edited course scripts for content, style, and instructional integrity. Built instructional content outlines for web-based courseware. Interviewed subject matter experts and performed research to develop course content.

        Elearning Associate / Client Services Team Lead

          Researched and analyzed content from developers and engineers. Built elearning courses in an academic portal. Created documents for creating and tracking course creation and updates. Quality checked courses and made structural, grammatical, and aesthetic revisions. Trained and monitored team members via weekly assessments and quarterly reviews. Created policies, procedures, and canned responses for Client Services […]

          Skills & Such

          Achievements

          Skills & Such

          Directing

          Brand: Establishing, defining, testing the company voice & tone
          93%
          Content Strategy: Inspiring, defining, articulating, delivering content strategies
          91%
          Editing: Ensuring correct, consistent, concise content
          97%
          Style Guides: Creating/maintaining comprehensive style guides and playbooks
          98%

          Managing

          Leadership: Mentoring, motivating, and directing with empathy
          95%
          Improvement: Reviewing, editing, and feedback
          97%
          Career advancement: preparing for and aligning to leveling
          91%
          Winning: Justifying decisions with data and rationale
          87%

          Writing

          Poems
          91%
          Stories
          77%
          Books
          33%
          Articles
          85%
          Dissertation
          100%
          Testimonials

          Good words

          Testimonials