“Media convergence impacts the way we consume media.” (14). Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. NYU Press, 2008. Black Box Fallacy Jenkins coined the “Black Box Fallacy” in response to the common argument that “all media content is going to flow t...
Continue reading ...“Old media are not being displaced. Rather, their functions and status are shifted by the introduction of new technologies” (14). Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. NYU Press, 2008. OVC as a Medium As I’ve discussed in the passed, while my research on ...
Continue reading ...Welcome to convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power o the media consumer interact in unpredictable ways. (2) Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. NYU Pre...
Continue reading ...McLuhan, M. (1997). Media research: technology, art, communication: Routledge. “The effect of media, like their “message,” is really in their form and not in their content” (10). “The spectator or reader must now be co-creator” (12). In Myth and Mass Media, McLuhan discusses lan...
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