The Sophistic performance of electronic rhetoric has arrived. …It is on computers. … and it is on television. (137) Welch, Kathleen E. Electric Rhetoric: Classical Rhetoric, Oralism, and a New Literacy. The MIT Press, 1999. In this fifth Chapter of Electric Rhetoric, Technologies of Electric R...
Continue reading ...Electronic technologies have led to electronic consciousness, an awareness or mentalité that now changes literacy but in no way diminishes it. (104) Welch, Kathleen E. Electric Rhetoric: Classical Rhetoric, Oralism, and a New Literacy. The MIT Press, 1999. Welch begins this work noting that compu...
Continue reading ...[C]ultures which do not reduce words to space but know them only as oral-aural phenomena, in actuality or in the imagination, naturally regard words as more powerful than do literate cultures” (112). Ong, Walter J. The Presence of the Word: Some Prolegomena for Cultural and Religious History. T...
Continue reading ...“Each mode forces me into making certain kinds of commitments about meaning, intended or not. The choice of mode has profound effects on meaning…” (111). Kress, Gunther. "Reading Images: Multimodality, Representation and New Media." Information Design Journal & Document Design 12 2 (2004): ...
Continue reading ...Bearne, Eve. "Interview with Gunther Kress." Discourse: Studies in the Cultural Politics of Education 26 3 (2005): 287-99. In this 2005 interview, Eve Bearne from the University of Cambridge, UK discusses multimodality and new media with Gunther Kress, a Professor at University of London and expert...
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