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Myth and Mass Media – McLuhan

McLuhan, M. (1997). Media research: technology, art, communication: Routledge. “The effect of media, like their “message,” is really in their form and not in their content” (10). “The spectator or reader must now be co-creator” (12). In Myth and Mass Media, McLuhan discusses lan...

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Cyberliteracy (1)

“To be cyberliterate means that we need to understand the relationship between our communication technologies and ourselves, our communities, and our cultures (16)." Gurak, L. J. (2001). Cyberliteracy: Navigating the internet with awareness. New Haven Conn.; London: Yale University Press. Gurak ...

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