“From the development of phonetic script until the invention of the electric telegraph human technology had tended strongly toward the furtherance of detachment and objectivity, detribalization and individuality. Electric circuitry has quite the contrary effect. It involves in depth. It merges the...
Continue reading ...McLuhan, M. (1997). Media research: technology, art, communication: Routledge. In many preliterate cultures the binding power of oral tradition is so strong that the eye is subservient to the ear. … In our society, however, to be real, a thing must be visible, and preferably constant” (39). ...
Continue reading ...McLuhan, M. (1997). Media research: technology, art, communication: Routledge. In The Electronic Age – The Age of Implosion, McLuhan discusses the idea that the explosion of the electronic age has actually created an implosion of our models of perception. This is to say that we are now ever-mor...
Continue reading ...McLuhan, M. (1997). Media research: technology, art, communication: Routledge. “The effect of media, like their “message,” is really in their form and not in their content” (10). “The spectator or reader must now be co-creator” (12). In Myth and Mass Media, McLuhan discusses lan...
Continue reading ...Gurak, L. J. (2001). Cyberliteracy: Navigating the internet with awareness. New Haven Conn.; London: Yale University Press. Beyond Reach and Speed, the features of anonymity and interactivity define cyberliteracy even more. Anonymity Anonymity refers to the fact that in most settings, we ca...
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