McLuhan, M. (1997). Media research: technology, art, communication: Routledge. As Narcissus fell in love with an outering (projection, extension) of himself, man seems invariably to fall in love with the newest gadget or gimmick that is merely an extension of his own body” (121). McLuhan does ...
Continue reading ...“From the development of phonetic script until the invention of the electric telegraph human technology had tended strongly toward the furtherance of detachment and objectivity, detribalization and individuality. Electric circuitry has quite the contrary effect. It involves in depth. It merges the...
Continue reading ...McLuhan, M. (1997). Media research: technology, art, communication: Routledge. In many preliterate cultures the binding power of oral tradition is so strong that the eye is subservient to the ear. … In our society, however, to be real, a thing must be visible, and preferably constant” (39). ...
Continue reading ...McLuhan, M. (1997). Media research: technology, art, communication: Routledge. In The Electronic Age – The Age of Implosion, McLuhan discusses the idea that the explosion of the electronic age has actually created an implosion of our models of perception. This is to say that we are now ever-mor...
Continue reading ...McLuhan, M. (1997). Media research: technology, art, communication: Routledge. “The effect of media, like their “message,” is really in their form and not in their content” (10). “The spectator or reader must now be co-creator” (12). In Myth and Mass Media, McLuhan discusses lan...
Continue reading ...