My Journal
Archive

May 2010

Archive

Myth and Mass Media – McLuhan

McLuhan, M. (1997). Media research: technology, art, communication: Routledge. “The effect of media, like their “message,” is really in their form and not in their content” (10). “The spectator or reader must now be co-creator” (12). In Myth and Mass Media, McLuhan discusses lan...

Continue reading ...

Cyberliteracy (1)

“To be cyberliterate means that we need to understand the relationship between our communication technologies and ourselves, our communities, and our cultures (16)." Gurak, L. J. (2001). Cyberliteracy: Navigating the internet with awareness. New Haven Conn.; London: Yale University Press. Gurak ...

Continue reading ...