McLuhan, Marshall. Understanding Media: The Extensions of Man. 1st MIT Press ed. Cambridge, Mass.: MIT Press, 1994. “Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement”...
Continue reading ...McLuhan, M. (1997). Media research: technology, art, communication: Routledge. As Narcissus fell in love with an outering (projection, extension) of himself, man seems invariably to fall in love with the newest gadget or gimmick that is merely an extension of his own body” (121). McLuhan does ...
Continue reading ...“From the development of phonetic script until the invention of the electric telegraph human technology had tended strongly toward the furtherance of detachment and objectivity, detribalization and individuality. Electric circuitry has quite the contrary effect. It involves in depth. It merges the...
Continue reading ...McLuhan, M. (1997). Media research: technology, art, communication: Routledge. In many preliterate cultures the binding power of oral tradition is so strong that the eye is subservient to the ear. … In our society, however, to be real, a thing must be visible, and preferably constant” (39). ...
Continue reading ...McLuhan, M. (1997). Media research: technology, art, communication: Routledge. In The Electronic Age – The Age of Implosion, McLuhan discusses the idea that the explosion of the electronic age has actually created an implosion of our models of perception. This is to say that we are now ever-mor...
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