As a follow-up to my last post, which addressed how to determine the level at which you are writing, I thought I’d give a few tips on how to write at the goal (8th Grade) reading level. Most of these points are ones you already know. So, you might consider this some form of refresher. However, I h...
Continue reading ...So, a few months ago, I came across this video of a 5-yr-old's perspective of some famous logos. It is, of course, very cute, and some logos she knows or mentally connects with person events. However, it got me thinking about how That video lead me to look at some other interesting videos on logo...
Continue reading ...We often hear that the average American reads at an 8th grade reading level (shameful, that). Most newspapers, I believe, are even written as low as at a 4th grade reading level (painful statistic). But, what does that mean, and how can you know the level at which you are writing? You could have you...
Continue reading ...Dark patterns are intentional content and design decisions in UX that tend to employ deceptive practices to trick you into taking some action. There’s actually quite a bit of psychology that goes into such design decisions. I recently came across this website and presentation that details what...
Continue reading ...Substantially more Android phones are sold than are iPhones (about 5:1 in 2012). However, iPhone users do much more shopping, browsing, and app-downloading. So, what gives? This Harvard Business Review article, by Michael Schrage, discusses it. The key point is: Designing a great device is not the ...
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