We often hear that the average American reads at an 8th grade reading level (shameful, that). Most newspapers, I believe, are even written as low as at a 4th grade reading level (painful statistic). But, what does that mean, and how can you know the level at which you are writing? You could have you...
Continue reading ...Dark patterns are intentional content and design decisions in UX that tend to employ deceptive practices to trick you into taking some action. There’s actually quite a bit of psychology that goes into such design decisions. I recently came across this website and presentation that details what...
Continue reading ...Substantially more Android phones are sold than are iPhones (about 5:1 in 2012). However, iPhone users do much more shopping, browsing, and app-downloading. So, what gives? This Harvard Business Review article, by Michael Schrage, discusses it. The key point is: Designing a great device is not the ...
Continue reading ...As writers, we all want to deliver that exceptional, unparalleled line of prose, that all-unique gem that perfectly fits the situation and purpose, rewards both you and the customer, and leaves you showered with public accolades and shining with personal satisfaction. But in the professional writing...
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