McLuhan, M. (1968). The gutenberg galaxy: The making of typographic man: Toronto: University of Toronto Press, 1968. This text, obviously enough by title, largely addresses the effect of the Gutenberg press on both oral and chirograph communication. There is much to this that will be of use to me a...
Continue reading ...McLuhan, Marshall. Understanding Media: The Extensions of Man. 1st MIT Press ed. Cambridge, Mass.: MIT Press, 1994. In this chapter, McLuhan begins by noting that movies, which for the purposes of this post only certain aspects refer also to video, merges the mechanical and the organic in a spe...
Continue reading ...I am aware that I've been getting many new readers to this blog over the past few weeks and months. Furthermore, I realize that someone embarking on this blog anew might be at least somewhat lost, as if opening a text to the middle page and beginning to read. I frequently reference the "OVC" and the...
Continue reading ...McLuhan, Marshall. Understanding Media: The Extensions of Man. 1st MIT Press ed. Cambridge, Mass.: MIT Press, 1994. “Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement”...
Continue reading ...McLuhan, M. (1997). Media research: technology, art, communication: Routledge. As Narcissus fell in love with an outering (projection, extension) of himself, man seems invariably to fall in love with the newest gadget or gimmick that is merely an extension of his own body” (121). McLuhan does ...
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