A Little Logo Fun
So, a few months ago, I came across this video of a 5-yr-old’s perspective of some famous logos. It is, of course, very cute, and some logos she knows or mentally connects with person events. However, it got me thinking about how
That video lead me to look at some other interesting videos on logos.
- This one is a little forced (seeming conspiracy in a few), but has some good insight on actual hidden meanings in logos.
- Here’s part 2 of that video. There are some clearly intentional hidden elements in these logos, which you’ve not likely noticed. I love the Spartan logo – brilliant. The Pittsburgh Zoo logo is impressive, as well.
- There are many more of these videos that are far less helpful and legitimate, from the fun alien in Apple’s logo, to the loony-extreme conspiracy of Coca-Cola’s anti-Islam intent, to the forced SEX in McDonald’s ad, folks seem to be fishing for meaning that isn’t there. These are all still entertaining.
To apply this to UX, I watched these and began thinking about how we, as UX creatives, design and present icons in apps and ads and whether they are more based on intuitiveness or familiarity. Also, once we put out some icon/image/logo, how else might is be perceived, visually, by the viewer?