Social Information Processing Perspective (SIPP)
Kim, Junghyun. “Interpersonal Interaction in Computer Mediated Communication (CMC) : Exploratory Qualitative Research based on Critical Review of the Existing Theories” Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003.
Yet another theory Junghyun Kim discusses in his 2003 article.
Created by J.B. Walther (1992), this theory exemplifies Kim’s Personal Interaction Perspective, stating that, “CMC is no less personal than FtF communication, given sufficient time for message exchange and interpersonal relationship development.” (Kim 8). However, there does not seem to be a clear standard for what constitutes “sufficient time.” Therefore, while this theory seeks to measure interaction by time and rate of messages exchanged, the concepts are too vague to really apply them to experiments.
SIPP plays down the value of non-verbal context clues, arguing “language and verbally transmitted messages are the main tools for developing interpersonal relationships.” (Walther and Burgoon, 1992). Kim extends this argument, again citing the element of timing, “Through positive, affirming verbal messages, immediate responses and communication, CMC also allows intensified interpersonal interaction similar to FtF communication.” (Pg 8).